The national school choice movement has launched an aggressive campaign to recruit 10,000 new activists. Coordinated by the nonprofit Alliance for School Choice, the School Choice Works campaign will promote the benefits of school vouchers and tax credit scholarship programs. The effort will coincide with the start of 2009 state legislative sessions. The "School Choice Works" campaign is the first national outreach effort for voucher and tax credit proponents. The Alliance, which is the nation's largest organization promoting school vouchers and tax credit scholarships, launched a blitz of online advertising and radio promotions to spread the word about the recruitment effort. According to the Alliance, School Choice Works is the movement's first national outreach campaign. The Alliance estimates that it will meet its goal of recruiting 10,000 new supporters by as early as the end of this month. The campaign's Web site, www.LetParentsChoose.org, encourages supporters to sign up for free information kits, subscriptions to magazines, advocacy guides, bumper stickers, and e-mail updates.

"America's hardworking families should have the right to choose the schools that work best for their children," said School Choice Works Campaign Director Andrew Campanella. "Special interests have long dominated the public debate over vouchers, but our campaign will present the true life-changing stories of the families who have benefited from school choice programs. We also look forward to providing new ways for our supporters to help advance this important cause."

More than 152,000 children participate in 18 school choice programs operating in 10 states and the District of Columbia. The bipartisan base of support for school choice is growing every year, with public opinion polls showing stronger support among Democrats, African-Americans, Latinos, and Hispanics than ever before, according to the Alliance.

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